Very few digital marketer actually know how decisions are made, how our visitors make purchase choice, so how can you remove decision paralysis?
In this old school CRO course:
We are going to look at the teachings of renowned Ivy League professors. Understand what facilitates and blocks choice. Remember, many large brands use this insight to increase sales in brick and mortar store, in your own supermarket... you will learn the psychology of consumer choice as defined by world famous and well-known psychology and behavioral scholars such as Sheena Iyengar, Barry Schwartz, and Dan Ariely. We draw from these decades of research to define rules and principles you can use to guide your CRO objectives and give credibility to your AB testing strategies.
Just a few things you will learn:
Complexity level: Simple and powerful rules for everyone
For whom? Marketers, CRO teams, content editors and head honchos
Length: Short simple course ~45 minutes
- 1-The psychology of choice - Its complex FREE PREVIEW
- 2-The psychology of choice - Professor what is choice paralysis? FREE PREVIEW
- 3-The psychology of choice - Managing choice complexity FREE PREVIEW
- 4-The psychology of choice - Categorization FREE PREVIEW
- 5-The psychology of choice - Differentiation FREE PREVIEW
- 6-The psychology of choice - Influencing context FREE PREVIEW
- 7-The psychology of choice - Examples of using differentiation and context FREE PREVIEW
- 8-The psychology of choice - Magic-number -the consideration set FREE PREVIEW
- 9-The psychology of choice - Summary and key points
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What is the CRO bundle?
The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
The multi-lesson courses are longer in the 40 to 90-minute range.
All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.