Learn to design and plan good successful experiments

Did you know that over 75% of experiments fail because of poor planning, bad hypothesis design and well because there is not structured planning...

After designing and launching 1000s of experiments (yes that is 000!) and many failures, the conclusion is simple "the fish stinks from the head".
In all the CRO processes we designed at agency level, of all the training done in companies like yours, the one thing that is the most certain is that success in optimization, great results in testing start with a strict process and a very rigid test design, hypothesis structure backed by mega research.

In this essential CRO course:
In the course you are going to cover some of those essential components you need to have in your test design process. We will specially target the ridiculous hypothesis process most companies and service providers teach you

Our industry is filled with shortcuts and simplistic BS ideas. Most test hypothesis are so weak they are like a cup of 7 eleven coffee passing for Italian espresso. In this course we focus on giving you the tools, steps and requirements to help you get the test design right so that you avoid failure, before launch.

Just a few things you will learn:
  • Elements of a test plan
  • What is a test specification sheet
  • Picking test goals
  • Test planning cycle
  • Prioritization framework for a test plan
  • More than just a test hypothesis
  • Part of the CRO course bundle

    About the course

    Quick facts about the course, whom its for, how long it is

    • Complexity level: Intermediary skill level course

    • For whom? Marketers, CRO teams

    • Length: Course length ~40 minutes

    Course curriculum

    • 1

      What are the different types of experiments and how they work

      • 1- Test planning: Introduction
      • 2- Test planning: Test specification sheets
      • 3- Test planning: Goals and hypothesis
      • 4- Test planning: Elements and objectives
      • 5- Test planning: Prioritization framework

    CRO course bundle

    Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.

    Watch Intro Video


    Get to know the Optimization Academy

    Social proof: testimonials

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Fotis Antonopoulos

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
    E-Business Manager, BSB Fashion

    Dimitris Travlos

    E-Business Manager, BSB Fashion

    Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.


    • What is the CRO bundle?

      The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
      So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

    • What makes your courses unique?

      I get this a lot, no surprise there...
      The courses are based on rules and principles we developed and taught in our CRO agency.
      Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

    • Is this a long course?

      No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
      The multi-lesson courses are longer in the 40 to 90-minute range.

      All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

    • Why are the courses numbered?

      The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

    • Is this just for beginners?

      Oh no no no... You would be surprised how even the pros don't know these principles.
      You may think some of these are simplistic, but they are not.