In all the CRO processes we designed at agency level, of all the training done in companies like yours, the one thing that is the most certain is that success in optimization, great results in testing start with a strict process and a very rigid test design, hypothesis structure backed by mega research.
In this essential CRO course:
In the course you are going to cover some of those essential components you need to have in your test design process. We will specially target the ridiculous hypothesis process most companies and service providers teach you
Our industry is filled with shortcuts and simplistic BS ideas. Most test hypothesis are so weak they are like a cup of 7 eleven coffee passing for Italian espresso. In this course we focus on giving you the tools, steps and requirements to help you get the test design right so that you avoid failure, before launch.
Just a few things you will learn:
Complexity level: Intermediary skill level course
For whom? Marketers, CRO teams
Length: Course length ~40 minutes
- 1- Test planning: Introduction
- 2- Test planning: Test specification sheets
- 3- Test planning: Goals and hypothesis
- 4- Test planning: Elements and objectives
- 5- Test planning: Prioritization framework
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What is the CRO bundle?
The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
The multi-lesson courses are longer in the 40 to 90-minute range.
All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.