In this CRO course:
In the first Chapter, we will cover the principles of Perception. How the brain interprets website content, the text, and images your website visitors see will influence how they interpret your website and ultimately how they convert.
In the second Chapter, we explain a strange psychological phenomenon, grasping the unknown, or how our brains cannot comprehend new content and what you need to do to mitigate it.
Just a few things you will learn:
- 1- Perception: A definition
- 2- Perception: An illustration
- 3- Perception: How it works
- 4- Perception: How visitors interpret content differently
- 5- Perception: Looking at content through the eyes of the visitor
- 6- Perception: Example and Key points
- 1- Grasping the unknown: Introduction
- 2- Grasping the unknown: The conflict of New
- 3- Grasping the unknown: Principles
- 4- Grasping the unknown: Using "Like" to anchor messages
- 5- Grasping the unknown: Psychological processing of the unknown
- 6- Grasping the unknown: an illustration of use
- 7- Grasping the unknown: Summary and key points
Complexity level: Psychological principle course
For whom? Marketers, CRO teams, content editors
Length: Multi-Chapter course ~50 minutes
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What is the CRO bundle?
The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
The multi-lesson courses are longer in the 40 to 90-minute range.
All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.