Voice of Customer research

Using attitudinal research to capture, structure and plan your attitudinal research

Did you know that you can find over 75% of your website conversion rate problems with a single method? Yes, you can, by using Attitudinal research you can quickly research and organise your visitors thoughts and use it to plan your AB testing.

In this CRO course:
We developed the perfect research question matrix to guide your Voice of Customer research. Together with simple instructions you too can get into the mind of your visitors and find a better way to convert them.
Also, you will learn deploy simple and powerful Attitudinal Research programs using dynamic surveys to know what your visitors are thinking on the website and how they make purchase decisions. Thanks to Attitudinal research you will identify the reason why visitors are not converting and use the insight to inform your CRO testing and optimization plans.

Just a few things you will learn:
  • Bad use of website survey tools.
  • Understand dynamic survey tools.
  • The ultimate survey question matrix.
  • Guidelines to design survey questions.
  • How to target user thought patterns across your website.
  • Types of website surveys to use and where.
  • How to code the survey answer to create insight
  • Removing opinion and bias for survey results.
  • Question structures to use to maximize website survey quality
  • Examples of using website surveys
  • Mistakes you should avoid when doing website attitudinal research
    • Part of the CRO course bundle

    About the course

    Quick facts about the course, whom its for, how long it is

    • Complexity level: Simple and powerful rules for everyone

    • For whom? Marketers, CRO teams, content editors, copywriters

    • Length: Short simple course ~30 minutes

    Course curriculum

    CRO course bundle

    Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.

    Watch Intro Video

    Video

    Get to know the Optimization Academy

    Social proof: testimonials

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Fotis Antonopoulos

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
    E-Business Manager, BSB Fashion

    Dimitris Travlos

    E-Business Manager, BSB Fashion

    Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.

    FAQ

    • What is the CRO bundle?

      The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
      So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

    • What makes your courses unique?

      I get this a lot, no surprise there...
      The courses are based on rules and principles we developed and taught in our CRO agency.
      Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

    • Is this a long course?

      No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
      The multi-lesson courses are longer in the 40 to 90-minute range.

      All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

    • Why are the courses numbered?

      The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

    • Is this just for beginners?

      Oh no no no... You would be surprised how even the pros don't know these principles.
      You may think some of these are simplistic, but they are not.