In this short CRO course:
We love these rules when it comes to improving content. Copywriters don't like them because poor copy can't get through, In this course you are going to learn the 6 essential text and copy creation rules that will make your copy significantly more readable and relevant. Most often content is too complex and mixes too many ideas that confuse your audiences. Because you can apply these rules across your entire site you can now have a quality filter you can apply site wide.
Just a few things you will learn:
Complexity level: Simple and powerful rules for everyone
For whom? Marketers, CRO teams, content editors, copywriters
Length: Short simple course ~30 minutes
- 1- Text content rules: Introduction
- 2- Text content rules:
- 3- Text content rules: Text and line length limits
- 4- Text content rules: Content block topic limitation
- 5- Text content rules: No ANDs and ORs, ever
- 6- Text content rules: Bullets, breaks and bolding
- 7- Text content rules: No undefined or un-quantifiable words
- 8- Text content rules: Summary of key points
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What is the CRO bundle?
The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
The multi-lesson courses are longer in the 40 to 90-minute range.
All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.