What's more important than a good masthead

Follow these rules and questions to design and improve the above the fold content of all your pages to get visitors to stick

Important set of rules to apply to your website copy. You don't need to be a renowned author in order to write high converting content. With this set of rules, you can correct and structure your copy to ensure higher visitor engagement and improved relevance for better engagement and conversion.

In this short CRO course:
We love these rules when it comes to improving content. Copywriters don't like them because poor copy can't get through, In this course you are going to learn the 6 essential text and copy creation rules that will make your copy significantly more readable and relevant. Most often content is too complex and mixes too many ideas that confuse your audiences. Because you can apply these rules across your entire site you can now have a quality filter you can apply site wide.

Just a few things you will learn:
  • 6 basics rules for creating copy text.
  • Method to structure text in blocks.
  • Rules to break up your copy
  • How to structure topics to maximize conversion rates
  • Part of the CRO course bundle

    About the course

    Quick facts about the course, whom its for, how long it is

    • Complexity level: Simple and powerful rules for everyone

    • For whom? Marketers, CRO teams, content editors, copywriters

    • Length: Short simple course ~30 minutes

    Course curriculum

    • 1

      Text rules: Chop break and structure text

      • 1- Text content rules: Introduction
      • 2- Text content rules:
      • 3- Text content rules: Text and line length limits
      • 4- Text content rules: Content block topic limitation
      • 5- Text content rules: No ANDs and ORs, ever
      • 6- Text content rules: Bullets, breaks and bolding
      • 7- Text content rules: No undefined or un-quantifiable words
      • 8- Text content rules: Summary of key points

    CRO course bundle

    Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.

    Watch Intro Video


    Get to know the Optimization Academy

    Social proof: testimonials

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Fotis Antonopoulos

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
    E-Business Manager, BSB Fashion

    Dimitris Travlos

    E-Business Manager, BSB Fashion

    Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.


    • What is the CRO bundle?

      The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
      So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

    • What makes your courses unique?

      I get this a lot, no surprise there...
      The courses are based on rules and principles we developed and taught in our CRO agency.
      Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

    • Is this a long course?

      No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
      The multi-lesson courses are longer in the 40 to 90-minute range.

      All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

    • Why are the courses numbered?

      The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

    • Is this just for beginners?

      Oh no no no... You would be surprised how even the pros don't know these principles.
      You may think some of these are simplistic, but they are not.