Guiding visitor attention

Control where visitors look to influence how they think

You have heard us say it over and over: "If you don't see it, it doesn't exist!" To increase conversion rates you have to know how eye flow works, then you can fix the eye flow blockers on your pages. Improving eye flow control guides visitors through your Value Proposition more efficiently and in the end, helps them convert.

In this multi-chapter CRO course:
In the first chapter, we’re going to teach you the fundamental principles of Eye Flow management. If you can’t guide visual attention of your website visitors across important content, you will never convert them.
In the second chapter, we will teach you key rules you need to use when wanting to improve visual attraction. You will use this toolkit to manage your user’s eye flow because it will help focus attention on high-value content that otherwise would be missed. I we miss content, we miss Value Proposition and don't get or questions answer, and that is just bad business...

Just a few things you will learn:
  • What is the principle of Eye flow?
  • What are the techniques of eye flow management?
  • Mistakes in design that creates eye flow blockers.
  • How to find eye flow problems that affect the website conversion rate.
  • 6 tools to manage eye-flow
  • 4 principles of content structuring
  • Part of the CRO course bundle

    About the course

    Quick facts about the course, whom its for, how long it is

    • Complexity level: Rules and methods medium course

    • For whom? Marketers, CRO teams, content editors, designers

    • Length: Multi-chapter course ~60 minutes

    Course curriculum

    • 1

      Eye flow management: Principles to guide visual attention

      • 1- Eye flow management: Introduction
      • 2- Eye flow management: Principle definition
      • 3- Eye flow management: Scan latch and focus!
      • 4- Eye flow management: Control pixel distance and directional flow
      • 5- Eye flow management: Bad white noise on your pages
      • 6- Eye flow management: Principles in context
      • 7- Eye flow management: Detecting problems on your pages
      • 8- Eye flow management: Key points and summary
    • 2

      Rules - Eye flow management tool kit

      • 1- Eye flow management tool kit: Introduction
      • 2- Eye flow management tool kit: Size matters
      • 3- Eye flow management tool kit: Using shape
      • 4- Eye flow management tool kit: Using color
      • 5- Eye flow management tool kit: Using position
      • 6- Eye flow management tool kit: Using direction
      • 7- Eye flow management tool kit: Using movement
      • 8- Eye flow management tool kit: Summary and key points

    CRO course bundle

    Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.

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    Get to know the Optimization Academy

    Social proof: testimonials

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Fotis Antonopoulos

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
    E-Business Manager, BSB Fashion

    Dimitris Travlos

    E-Business Manager, BSB Fashion

    Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.


    • What is the CRO bundle?

      The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
      So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

    • What makes your courses unique?

      I get this a lot, no surprise there...
      The courses are based on rules and principles we developed and taught in our CRO agency.
      Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

    • Is this a long course?

      No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
      The multi-lesson courses are longer in the 40 to 90-minute range.

      All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

    • Why are the courses numbered?

      The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

    • Is this just for beginners?

      Oh no no no... You would be surprised how even the pros don't know these principles.
      You may think some of these are simplistic, but they are not.