In this short CRO course:
This is a short simple course you are going to learn a set of rules and principles that will help you identify UX problems related to navigating your website and finding problems related to content Access and Clarity. These rules will echo in your mind as your review designs and navigation and find issues you hadn't seen before.
Just a few things you will learn:
Complexity level: Simple and powerful rules for everyone
For whom? Marketers, CRO teams, content editors, designers
Length: Short simple course ~30 minutes
- 1- Access and Clarity: Introduction
- 2- Access and Clarity: Hindering attention
- 3- Access and Clarity: Can you find it on the page?
- 4- Access and Clarity: Principle of click hunting
- 5- Access and Clarity: Click hunting example
- 6- Access and Clarity: Misinterpretation and confusion
- 7- Access and Clarity: Methodologies and practice
- 8- Access and Clarity: Eliminating visual doubt
- 9- Access and Clarity: Summary of key points
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What is the CRO bundle?
The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
The multi-lesson courses are longer in the 40 to 90-minute range.
All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.