Website UX rules: Access and clarity

These rules will help ou flush out problems with content and layout that is sure to highlight UX issues

Access and Clarity could be the remnants of a bad date, but in this case they are rules. Just like dating rules, these rules will help pinpoint usability issues and design elements that create cognitive strain on your visitors.

In this short CRO course:
This is a short simple course you are going to learn a set of rules and principles that will help you identify UX problems related to navigating your website and finding problems related to content Access and Clarity. These rules will echo in your mind as your review designs and navigation and find issues you hadn't seen before.

Just a few things you will learn:
  • Identify confusing content
  • The click and interaction clarity rule
  • The click counting rule
  • How to identify interaction dead ends
  • Find content buried under too many clicks
    • Part of the CRO course bundle

    About the course

    Quick facts about the course, whom its for, how long it is

    • Complexity level: Simple and powerful rules for everyone

    • For whom? Marketers, CRO teams, content editors, designers

    • Length: Short simple course ~30 minutes

    Course curriculum

    • 1

      Rules that guide content placement and reduce effort

      • 1- Access and Clarity: Introduction
      • 2- Access and Clarity: Hindering attention
      • 3- Access and Clarity: Can you find it on the page?
      • 4- Access and Clarity: Principle of click hunting
      • 5- Access and Clarity: Click hunting example
      • 6- Access and Clarity: Misinterpretation and confusion
      • 7- Access and Clarity: Methodologies and practice
      • 8- Access and Clarity: Eliminating visual doubt
      • 9- Access and Clarity: Summary of key points

    CRO course bundle

    Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.

    Watch Intro Video

    Video

    Get to know the Optimization Academy

    Social proof: testimonials

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Fotis Antonopoulos

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
    E-Business Manager, BSB Fashion

    Dimitris Travlos

    E-Business Manager, BSB Fashion

    Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.

    FAQ

    • What is the CRO bundle?

      The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
      So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

    • What makes your courses unique?

      I get this a lot, no surprise there...
      The courses are based on rules and principles we developed and taught in our CRO agency.
      Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

    • Is this a long course?

      No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
      The multi-lesson courses are longer in the 40 to 90-minute range.

      All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

    • Why are the courses numbered?

      The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

    • Is this just for beginners?

      Oh no no no... You would be surprised how even the pros don't know these principles.
      You may think some of these are simplistic, but they are not.