Well I have worked with dozens of companies that dropped over $150,000 on Ab testing tech and had no clue what it could do and how to implement it... they just fell in love with the marketing brochure.
In this slightly technical CRO course:
We are going to illustrate how the tech works, how it transforms your website without changing a line of code, and most importantly we illustrate and explain how to implement the tag correctly. Sounds boring... its reallllly important and we try to make it fun!
Just a few things you will learn:
Complexity level: A bit technical, which is good for you
For whom? Marketers, CRO teams, tech guy that implement tech and the one that pays for it
Length: Tie will feel like it stopped, but you will manage ()
- 1- Testing tech: Introduction
- 2- Testing tech: What it does to your page
- 3- Testing tech: How changes are made at code level
- 4- Testing tech: Browser level code changes and swaps
- 5- Testing tech: How to implement the tags
- 6- Testing tech: Difference between Asynchronous VS Synchronous Tags
- 7- Testing tech: Implementation errors means flashing pages
- 8- Testing tech: How visitors are added to test variations
- 9- testing tech: Summary and key points
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What is the CRO bundle?
The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
The multi-lesson courses are longer in the 40 to 90-minute range.
All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.