This course is free

Just enroll in this course and watch it free for 180 days

Increase your display advertisement ROI

We do a quick simple teardown of these display ad units and landing pages to identify broken rules

You spend mucho bucks on your ads, display ads are not cheap these days. And yet, holy mama some of them are so bad it hurts. The worst part are the landing pages. It is as if the marketers didn't care if the campaign had a positive ROI.


In this chilled out course:
Well not really a course... we do a tear down of the structure and messaging of both the display add units and the corresponding landing page. Each time we show you fixes, remind you of some rules and just make it a bit of a fun session.

Just a few companies we are going to critique (with a smile):
Part of the CRO course bundle

Course curriculum

About the course

Quick facts about the course, whom its for, how long it is

  • Complexity level: If you don't get this consider quitting digital

  • For whom? Marketers, and those responsible for Marketing budget ROI

  • Length: 8 Short simple 7 minute videos

This course is free

Just enroll in this course and watch it free for 180 days

CRO course bundle

Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.

Watch Intro Video

Video

Get to know the Optimization Academy

Social proof: testimonials

eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

Fotis Antonopoulos

eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
E-Business Manager, BSB Fashion

Dimitris Travlos

E-Business Manager, BSB Fashion

Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.

FAQ

  • What is the CRO bundle?

    The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
    So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

  • What makes your courses unique?

    I get this a lot, no surprise there...
    The courses are based on rules and principles we developed and taught in our CRO agency.
    Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

  • Is this a long course?

    No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
    The multi-lesson courses are longer in the 40 to 90-minute range.

    All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

  • Why are the courses numbered?

    The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

  • Is this just for beginners?

    Oh no no no... You would be surprised how even the pros don't know these principles.
    You may think some of these are simplistic, but they are not.