In this CRO training course you will learn:
We cover the fourth element of the conversion equation; Anxiety. Anxiety is the force you are constantly fighting as a marketer. Anxiety is the force that stops visitors from converting. It has three components that you must learn to identify in order to reduce anxiety on your website, eliminate the worries that impact your visitors and increase conversion rates.
Complexity level: Basic fundamentals course
For whom? Marketers, CRO teams, content editors
Length: short course ~30 minutes
- 1- Anxiety: Introduction
- 2- Anxiety: The power of fears
- 3- Anxiety: Stopping from moving FWD
- 4- Anxiety: Know its composition
- 5- Anxiety: Lack of brand trust
- 6- Anxiety: Lack of trust in the product
- 7- Anxiety: Lack of trust in the ability to deliver
- 8- Anxiety: key summary points
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No, these are short courses 20 to 40 minutes, designed to establish fundamental principles you will need to evaluate your pages and help you assess gaps in your product description content. The multi-lesson courses are longer in the 40 to 90-minute range.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.