In this CRO training course:
We cover the psychological difference of the website User Journey Stages. It will give you a framework of the different webpage conversion elements that matter most to the visitors at each stage of the journey from arriving at the website to searching for content to persuasion and transaction user journey stages.
Complexity level: Important fundamental course
For whom? Marketers, CRO teams, content editors
Length: short course ~22 minutes
- 1- User journey stages: Introduction
- 2- User journey stages: The super market analogy
- 3- User journey stages: Understanding the psychology
- 4- User journey stages: Mapping website page types
- 5- User journey stages: Stage 1 - Position and direct
- 6- User journey stages: Stage 2 - Search and find
- 7- User journey stages: Stage 3 - Persuade and select
- 8- User journey stages: Stage 4- Exchange and transact
- 9- User journey stages: Key summary points
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No, these are short courses 20 to 40 minutes, designed to establish fundamental principles you will need to evaluate your pages and help you assess gaps in your product description content. The multi-lesson courses are longer in the 40 to 90-minute range.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.