Ok, not a lot of people really understand the decoy effect, let alone how to develop a decoy product or even launch split testing strategies to see which decoy product works the best for your audience.
In this psychological manipulation course CRO course:
We are going to explore the mechanics and definitions of the decoy effect. Better yet! Going to walk you through an example guaranteed to mess with your own mind.
Then we will look at pricing pages, the backdrop of our manipulations. We will explain the 4 types of decoys and the different testing strategies you can deploy on your own pricing page.
Complexity level: Simple and powerful rules for everyone
For whom? Marketers, CRO teams, content editors and head honchos
Length: Short simple course ~45 minutes
- The decoy effect on pricing pages: Introduction
- 1- The decoy effect: Understanding how we can influence perception
- 2- The decoy effect: Purpose of the decoy product
- 3- The decoy effect: Decoys on pricing pages
- 4- Decoy effect: Levers to create decoys products
- 5- Decoy effect: The 4 types of decoy products
- 6- Decoy effect: Visual examples of decoy product
- 7: Decoy effect: What to fix before using decoys
- 8- Decoy effect: Key points to remember
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What is the CRO bundle?
The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
The multi-lesson courses are longer in the 40 to 90-minute range.
All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.