Get your content seen not skipped

Guiding principles of visual attention and reasons visitors miss content on your pages

If your visitors don't see it, it does not exist! So many marketers forget that visual attention management is essential at turning visitors into customers. Knowing how eyes flow through your web page and where the focal point goes will determine whether your content is seen or completely ignored.

In this Multi -Chapter CRO training course:
We are going to cover the principles of visual attention. This is the process your eyes and mind go through as they jump from one element of content to another on the web page. Your failure to control your visitors visual attention will mean they don’t get your value proposition and don’t convert.

Just a few things you will learn:
  • How visual attention on a web page works
  • What is the process of seeing and processing page content?
  • How to manage eye movement to focus attention on key areas
  • How managing attention is key to conversion rate optimization
  • What is perceptual blindness
  • What causes perceptual blindness
  • What should you do to reduce perceptual blindness
  • How reducing perceptual blindness can improve conversion rates.
    • Part of the CRO course bundle

    About the course

    Quick facts about the course, whom its for, how long it it is, and its importance

    • Complexity level: Fundamentals course

    • For whom? Marketers, CRO teams, content editors

    • Length: Multi-chapter course ~45 minutes

    Course curriculum

    • 1

      Visual attention: the effort of selectively concentrating pages

      • 1- Visual attention: Introduction
      • 2- Visual attention: Understanding the mechanics
      • 3- Visual attention: It's like a laser you guide through a web-page
      • 4- Visual attention: Visual focal point and fringe
      • 5- Visual attention: Movement of focal point across the page
      • 6- Visual attention: Heat maps a concentration of attention
      • 7- Visual attention: Summary of key points
    • 2

      Perceptual blindness: how visitors miss content in plain sight

      • 1- Perceptual blindness: A definition
      • 2- Perceptual blindness: Accidental content invisibility
      • 3- Perceptual blindness: Example of invisible content
      • 4- Perceptual blindness: Relevance of managing perceptual blindness
      • 5- Perceptual blindness: Complexity of a web page
      • 6- Perceptual blindness: Visitors don't know what you know
      • 7- Perceptual blindness: Summary of key points

    CRO course bundle

    Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.

    Watch Intro Video

    Video

    Get to know the Optimization Academy

    Social proof: testimonials

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Fotis Antonopoulos

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
    E-Business Manager, BSB Fashion

    Dimitris Travlos

    E-Business Manager, BSB Fashion

    Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.

    FAQ

    • What is the CRO bundle?

      The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
      So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

    • What makes your courses unique?

      I get this a lot, no surprise there...
      The courses are based on rules and principles we developed and taught in our CRO agency.
      Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

    • Is this a long course?

      No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
      The multi-lesson courses are longer in the 40 to 90-minute range.

      All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

    • Why are the courses numbered?

      The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

    • Is this just for beginners?

      Oh no no no... You would be surprised how even the pros don't know these principles.
      You may think some of these are simplistic, but they are not.