Inventory of research tools

Know what they do and what they think, otherwise who are you marketing to?

Stop it with testing "Ideas" on your website. Stop making changes based on opinion and gut feel... Learn to use a handful of website survey tools and UX research methods to know exactly what your visitors are doing and most importantly, what your visitors are thinking as they go through your website Knowing what they think is a direct path to improving their propensity to convert.

In this multi-chapter CRO course:
In the first chapter you will learn the differences between attitudinal and behavioral research and their incredible importance at identifying conversion bottlenecks on your website. In this course, we will cover all the website user research survey tools, analytics and UX research tools you need to use and those you should avoid.
In the second chapter, we introduce you to attitudinal research tools and configurations and some of the big requirements you should expect from your analytics package.

Just a few things you will learn:
  • What is Behavioral research?
  • What is Behavioral research used for?
  • The research tools for behavioral research:
  • Google Site Analytics
  • Google Analytics key configurations needed
  • Mousse movement heat map tools
  • Scroll maps tools
  • Click maps tools
  • Funnel tracker software and tools
  • Form field analysis software tools
  • What is Attitudinal research?
  • What Attitudinal research does to your conversion rate
  • The research tools for Attitudinal research:
  • Website survey tools
  • Long website survey tools
  • Page module opinion feedback tools
  • Online usability testing services
  • Live usability services
  • When to use Google surveys
  • Gathering feedback from Review sites
  • How to interpret the results of your usability and interaction research.
  • Part of the CRO course bundle

    About the course

    Quick facts about the course, whom its for, how long it is

    • Complexity level: Intermediary skill level course

    • For whom? Marketers, CRO teams, research team, analytics team

    • Length: Multi-chapter course ~75 minutes

    Course curriculum

    • 1

      Research tools to know what visitors are doing

      • 1- Research fundamentals: Introduction
      • 2- Research fundamentals: Thoughts Vs Actions
      • 3- Research fundamentals: Behavioral analytics tools
      • 4- Research fundamentals: Behavioral tool - site analytics
      • 5- Research fundamentals: Behavioral tool - Movement maps
      • 6- Research fundamentals: Behavioral tool - Scroll maps
      • 7- Research fundamentals: Behavioral tool - Click maps
      • 8- Research fundamentals: Behavioral tool - Funnel tracker
      • 9- Research fundamentals: Behavioral tool - Form field analysis
    • 2

      Research tools to know what visitors think

      • 10- Research fundamentals: Attitudinal research - Introduction
      • 11- Research fundamentals: Attitudinal research - Short surveys
      • 12- - Research fundamentals: Attitudinal research - Long surveys
      • 13- Research fundamentals: Attitudinal research - opinion polling
      • 14- Research fundamentals: Attitudinal research - Online usability feedback
      • 15- Research fundamentals: Attitudinal research - Live usability
      • 16- Research fundamentals: Attitudinal research - Google surveys
      • 17- Research fundamentals: Attitudinal research - Review sites
      • 18- Research fundamentals: Attitudinal research - Data duplication
      • 19- Research fundamentals: Attitudinal research - Errors and misinterpretations
      • 20- Research fundamentals: Attitudinal research - Examples of errors

    CRO course bundle

    Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.

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    Get to know the Optimization Academy

    Social proof: testimonials

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Fotis Antonopoulos

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
    E-Business Manager, BSB Fashion

    Dimitris Travlos

    E-Business Manager, BSB Fashion

    Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.


    • What is the CRO bundle?

      The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
      So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

    • What makes your courses unique?

      I get this a lot, no surprise there...
      The courses are based on rules and principles we developed and taught in our CRO agency.
      Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

    • Is this a long course?

      No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
      The multi-lesson courses are longer in the 40 to 90-minute range.

      All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

    • Why are the courses numbered?

      The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

    • Is this just for beginners?

      Oh no no no... You would be surprised how even the pros don't know these principles.
      You may think some of these are simplistic, but they are not.