Giving a face to your research data

Companies can do a lot of research, have tons of analytics data on their visitors, yet they still don't understand them. Using this methodology allow you to know your visitors intimately.

I have sat in a lot of marketing strategy meetings in my time. All I hear is the brilliant ideas people have. But when I ask, "what do visitors want?" "What are their decision criteria?", "Who are they buying for?"... All I get are glazed looks.

In this short CRO course:
So, this course is a strange one, but a very important one none the less. It looks at how we used Personas in a modified way by our CRO teams. It allowed marketing teams, and CRO teams to talk about their visitors no longer as numbers, but as people. Importantly these personas were made up of the attitudinal and behavioral research we did. It is a way of creating a visual representation of the all that data... This really helps target marketing and CRO AB Testing to your audience mindset.

Just a few things you will learn:
  • How to turn granular data into usable data
  • How to create research based personas.
  • How to Use personas for CRO optimization.
  • Example of Persona creation.
  • Example of Persona usage to test and fix site problems.
  • Part of the CRO course bundle

    About the course

    Quick facts about the course, whom its for, how long it is

    • Complexity level: Simple and practical course for All!!!

    • For whom? Marketers, CRO teams, head honchos that don't know their website visitors

    • Length: Short simple course ~30 minutes

    Course curriculum

    • 1

      Creating simple personas to organize your research data

      • 1- Using personas - Introduction
      • 2- Using personas - Problems
      • 3- Using personas - Illustrations of persona use
      • 4- Using personas - Documentation and conclusion


    • What is the CRO bundle?

      The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
      So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

    • What makes your courses unique?

      I get this a lot, no surprise there...
      The courses are based on rules and principles we developed and taught in our CRO agency.
      Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

    • Is this a long course?

      No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
      The multi-lesson courses are longer in the 40 to 90-minute range.

      All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

    • Why are the courses numbered?

      The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

    • Is this just for beginners?

      Oh no no no... You would be surprised how even the pros don't know these principles.
      You may think some of these are simplistic, but they are not.

    Social proof: testimonials

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Fotis Antonopoulos

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
    E-Business Manager, BSB Fashion

    Dimitris Travlos

    E-Business Manager, BSB Fashion

    Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.
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