In this short CRO course:
So, this course is a strange one, but a very important one none the less. It looks at how we used Personas in a modified way by our CRO teams. It allowed marketing teams, and CRO teams to talk about their visitors no longer as numbers, but as people. Importantly these personas were made up of the attitudinal and behavioral research we did. It is a way of creating a visual representation of the all that data... This really helps target marketing and CRO AB Testing to your audience mindset.
Just a few things you will learn:
Complexity level: Simple and practical course for All!!!
For whom? Marketers, CRO teams, head honchos that don't know their website visitors
Length: Short simple course ~30 minutes
- 1- Using personas - Introduction
- 2- Using personas - Problems
- 3- Using personas - Illustrations of persona use
- 4- Using personas - Documentation and conclusion
What is the CRO bundle?
The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
The multi-lesson courses are longer in the 40 to 90-minute range.
All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.