Turning survey answers into numbers

You have collected 100s of open ended survey answers, not what? Here is a way to process the answer and turn them into charts and avoid single answer obsessive focus.

Digital marketers love running big surveys across their website! It makes them feel... good. But what do you do with 500, 1000 or even 5000 website visitor free text answers? Generally, these survey results go to waste, agencies use them to make the wrong inferences, businesses just jump to conclusions...but no more! Now you can process those answers in beautiful charts with sharp, useful insight using our answer categorization process.

In this short CRO course:
We teach you how to analyze website survey results to get an in-depth understanding of your visitors’ thought process. Using our website survey result coding tool you will be able to process and report on open free text survey results like never before.

Just a few things you will learn:
  • Code and categories your open text answers.
  • Turn open text answers in beautiful graphics.
  • Create categories and sub-categories for each survey.
  • How to classify your answers using the tool.
  • How to create an in-depth report of your visitors’ thought.
  • How to process large amounts of complex free text answers.
  • Avoid common mistakes of processing survey answers.
  • Part of the CRO course bundle

    About the course

    Quick facts about the course, whom its for, how long it is

    • Complexity level: A bit technical for researchers and analysts

    • For whom? Marketers, CRO teams, researchers and analysts

    • Length: Short simple course ~40 minutes

    Course curriculum

    • 1

      How to categorize your survey answer using the sorting tool

      • 1- Survey data sorting - Introduction
      • 2- Survey data sorting - Survey coding tool
      • 3- Survey data sorting: Selecting primary sorting categories
      • 4- Survey data sorting: Processing your data walk-through
      • 5- Survey data sorting: Category and sub category survey data processing
      • Download - Survey answer coding spreadsheet

    CRO course bundle

    Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.

    Watch Intro Video


    Get to know the Optimization Academy

    Social proof: testimonials

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Fotis Antonopoulos

    eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association

    Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
    E-Business Manager, BSB Fashion

    Dimitris Travlos

    E-Business Manager, BSB Fashion

    Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.


    • What is the CRO bundle?

      The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
      So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.

    • What makes your courses unique?

      I get this a lot, no surprise there...
      The courses are based on rules and principles we developed and taught in our CRO agency.
      Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions

    • Is this a long course?

      No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
      The multi-lesson courses are longer in the 40 to 90-minute range.

      All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.

    • Why are the courses numbered?

      The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses

    • Is this just for beginners?

      Oh no no no... You would be surprised how even the pros don't know these principles.
      You may think some of these are simplistic, but they are not.