Visitor constantly assess the value of each journey stage through your website
Understand the weight and connection between each element of the conversion equation. Your visitors are constantly assessing whether each additional step across your website is worth the effort. In other words, if effort exceeds the perceived benefits, your visitor will exit your website without converting.
In this CRO training course:
We introduce you to the Value Proposition tipping point. This is a way for you to look at the sum of the elements that drive conversion on your website and understand how to most visitors will assess the worth of engagement versus the effort required.
A summary of the 4th conversion equation element you just learned
A simple example to illustrate the 4 concepts
The conversion equation table of elements!
About the course
Quick facts about the course, whom its for, how long it is, and its importance
Complexity level: Basic - Core fundamental principle
For whom? Marketers, CRO teams, content editors
Length: short course ~15 minutes
CRO course bundle
Get 1 year unlimited access to all 30+ courses, 240+ lessons in over 50 hours of videos training.
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data. Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. :-)
E-Business Manager, BSB Fashion
Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude.