You see, most companies and individuals don't really understand the differences between test (or experiment) types that you can chose from. You have AB, ABn, MVT, Split URL, and so many more. The reason my gut sank when told MVT is the best is that I realized how un-experienced the client was, not their fault... but here in lies the reasons for this course.
In this semi technical CRO course:
We want to cover the key types of test types you can launch your experiments with. We will show you how they work, technical differences all marketers and CRO team should understand but also, situations each test type is best suited for and finally, traffic amounts required for statistical significance, a variable often over looked.
Just a few things you will learn:
Complexity level: Intermediary skill level course
For whom? Marketers, CRO teams, strategists
Length: Short to medium course ~35 minutes
- 1- Types of tests: Introduction
- 2- Types of tests: What is an ABn test
- 3- Types of tests: Multi Variate tests and their use, not!
- 4- Types of tests: Types of ABn tests
- 5- Types of tests: Key summary points
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What is the CRO bundle?
The courses are not meant to be sold separately since most of the knowledge is built from previous courses...
So getting the CRO Course Bundle gives you all the courses, existing and upcoming, with full freedom to watch individual courses in any order you want.
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No not really. each course is between 20 to 40 minutes on average, designed to establish fundamental principles you will need to evaluate your own pages and site journey.
The multi-lesson courses are longer in the 40 to 90-minute range.
All courses are made up of individual "lessons" and each lesson is from 2 to 15 minutes long.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.