All CRO courses
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All Courses, Fundamentals
1- Value Proposition: The 6 components to build your Value Proposition
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All Courses, Fundamentals
2- Incentives: Discounts that change perceived value
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All Courses, Fundamentals
3- Friction: Components of design and UX
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All Courses, Fundamentals
4- Anxiety: The fears you need to mitigate
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All Courses, Fundamentals
5- Value tipping point: Keep positive value to get visitors down the funnel
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All Courses, Fundamentals
6- Stages of the user journey: Visitor expectations through the website journey
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All Courses, Fundamentals
7- Visual attention: How visitors focus on content and miss information in plain sight
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All Courses, Fundamentals
8- Attention gas tank: Understanding how the time a visitor can spend on a page
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All Courses, Fundamentals
9- John Ridley Stroop: Or the affects of conflicting visual stimuli
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All Courses, Fundamentals
10- Reflex decisions: Help keep it easy and subconscious
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All Courses, Fundamentals
11- Perception: How visitors perceive content and struggle with new information
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All Courses, Fundamentals, Free courses
12- Experts Vs Novices: Adapt your content to your visitors knowledge levels
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All Courses, Rules & methodologies
13- Eye flow management: Rules to capture and guide visual attention on your pages
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All Courses, Rules & methodologies
14- Visitor positioning: Rules to get visitors to stick to your page and reduce bounce rate
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All Courses, Rules & methodologies
15- Text content rules: making your text easier for your visitors to consume
