In this course you will learn:
Debunking Friction on a website. Understand the four components of friction - illustrated. How not to mix Value Proposition and Friction. The subcategories of Friction to look for? Friction validation rules to guide your site design and guide your AB testing.
Complexity level: Basic fundamentals course
For whom? Marketers, CRO teams, content editors
Length: short course ~25 minutes
- 1- Friction: Introduction
- 2- Friction: Basic principles
- 3- Friction: Principle of content containers
- 4- Friction: Visual representation of containers
- 5- Friction: Nested content blocks
- 6- Friction: A bit of practice
- 7- Friction: Illustrations
- 8- Friction: Page functions that hinder the user
- 9- Friction: Page function example
- 10- Friction: Design elements
- 11- Friction: page design principle illustrated
- 12- Friction: Container and size and format
- 13- Friction: Labels and how they affect user
- 14- Friction: Label usage
- 15- Friction: Containers versus content
- 16- Friction: Key points and summary
eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
E-Business Manager, BSB Fashion
What makes your courses unique?
I get this a lot, no surprise there...
The courses are based on rules and principles we developed and taught in our CRO agency.
Unlike a lot of courses that are very good, but very theoretical, and most people find it difficult to apply to a website or AB testing. These rules and principles I use all the time to build my experiments and guide my conversion optimization decisions
Is this a long course?
No, these are short courses 20 to 40 minutes, designed to establish fundamental principles you will need to evaluate your pages and help you assess gaps in your product description content. The multi-lesson courses are longer in the 40 to 90-minute range.
Why are the courses numbered?
The initial CRO training program was designed as a series of sequential courses,starting from #1 and then #2 etc.. But, some companies and people don't want to go through all of them in sequence, so you are free to jump around. I recommend that you start from the beginning as the courses build up knowledge in layers and references learnings from previous courses
Is this just for beginners?
Oh no no no... You would be surprised how even the pros don't know these principles.
You may think some of these are simplistic, but they are not.